The authorized basis for this processing is our legitimate pursuits, namely the protection and assertion of our authorized rights, your authorized rights and the legal rights of others. These gadgets help us analyze our customers’ online habits and measure the effectiveness of our website and our advertising. Management of the web site and all content and providers therein. We may acquire all forms of private data about you as described in Section 2 above underneath the definition of “private data”. The term “knowledge processor” means the person or entity which processes personal information on behalf of the information controller.